
Once upon a time, there was a red-headed rogue who sneaked into the ivory tower with the notion to raid it for ideas. He sifted its storerooms, scoured its shelves, and stashed away its best thoughts. Then, after he’d levelled up in record time and gotten a PhD in Ideas Liberation* and a floppy academic hat, he escaped again.
Now, he helps people like you smuggle their cleverest ideas out of their ivory towers (boardrooms, r&d, business units…) and into the real world (better practices, products…and profits). He does this in thoroughly unconventional ways, using the power of crafted game-play.
I'm that rogue. Jason Fox is my name, and I'm on a mission to get everyone playing a better game.
The way I see it, at some level, everything we do is guided by a combination of goals, rules and feedback (the core ingredients of any game). Thus, in any given day, you’re playing different roles in different games. And all of these games form part of the infinite game of life (and there’s a brilliant book on this philosophy). Most of the games we’re playing are terribly (or barely) designed… but they are not fixed. The rules are flexible, and we can change them, to dramitically improve the game at play. I believe that if we all become agile innovation ninja scientist game designers, everything will work better.
I’ve unlocked a few achievements in my own adventure so far, including:
- Being one of the very few people in the world to have completed a PhD, written two books and lectured at three universities – all by the age of 25. The fact that my expertise lies in making stuff happen and getting stuff done… may have helped.
- Whilst perfecting the art and science of ideas execution in the ivory tower, I developed a program to help the next generation of smart students level up in the game of learning and exams (you can check it out if you like). I also developed a program to help older adults execute ideas.
- Once upon a time, I made the mistake of accepting an espresso machine as a gift during my studies. Now I’m quite the snob about coffee, which can make for some awkward meetings.
- I’m a multi-award winning international speaker…who was never taught public speaking. I just got thrown in and had to learn by keeping hundreds of 15 year olds engaged and learning for hours. Now, after years of experience speaking in five countries, I can keep any audience absorbed and open to transformative learning—with no scripts, no lecterns and no bullet-engorged PowerPoint slides.
- I once won a badminton racquet for being the friendliest player. I think it may have been a consolation prize for my lack of any athletic ability, but you can take it as an indication that I’m easy to work with.
I suppose I should also provide something of an official bio. It’s what all the corporate consultants and speakers are doing these days. I’ll make mine snappy and in third person:
Dr Jason Fox is an Idea Liberating academic rogue who’s obsessed with making clever happen. He is an award winning international speaker, gamestormer, productivity and innovation consultant who shows forward thinking leaders how to harness and apply the power of game design to influence behaviour, boost productivity and execute ideas.
Anyways, enough of me! You can always subscribe to my blog/articles for more cleverness. Or, if you’re on a quest to make clever happen and play a better game… do get in touch!
* Technically, it was a PhD in motivation science and goal getting.

