How do you motivate people to do great work?


Not normal work—robots will soon handle that. 

I’m talking about great work. 

The work that has us venturing beyond the default. 

Progressing through unprecedented territory. Questioning. Experimenting. Exploring. Creating new value. Rethinking business models. Actually innovating (not just talking about it). Leading, not waiting. Changing the game, to make clever happen.

You know, that kind of great work. 

How do you lead people to do that?

Old-school approaches might have you set forth a crystal clear vision, with incentivised targets and performance measures to get there. But this only serves to fuel myopia and default thinking—fine for operational work with predictable outcomes, but terrible for pioneering work. 

If you want people motivated to think beyond the default, to be curious and to lead for the future of work: we can do better. 

We can make it inherently motivating

I call this approach motivation design—it's the refreshing, contemporary, science-based perspective I bring to forward-thinking organisations who want to make progress happen.

And, when combined with pioneering strategy and leadership, we stand a chance of securing the greatest prize of all—enduring relevance.

» find out how...



Ah! Here is my newest book—

How to Lead a Quest

This is a handbook for pioneering leaders—folks who know that enterprise strategy is too important to hold hostage to default thinking, the curse of efficiency and the delusion of progress.

With this thoroughly nifty book, you'll learn how to lead meaningful progress—even if you don't know what the destination looks like.

» learn more...



Oh and hey look, my bestselling book—

The Game Changer

Described by reviewers as ‘a heretical text’, ‘a slap to the face of conventional motivation’ and ‘a f—king brilliant contribution to the field of human behaviour’, this book shows forward thinking leaders how to use motivation science and game design to drive meaningful progress and change.

» learn more...



Some clients & praise

I advise leadership teams from large and multinational organisations in the fuzzy space of pioneering strategy, leadership and culture. I also serve as a science-based alternative to your fist-pumping rah-rah motivational speaker.

Here are a few things clients typically say:

"Jason Fox is a breath of fresh air."
– CEO, Swaab Attorneys

"His work is revolutionary."
– Founder, Thought Leaders Global

"The perfect guide for any leadership forum."
– Brand Strategy, Optus

"Incredibly fresh, clever and practical."
– Director of Talent, PepsiCo

"If you're looking to progress new strategy, I highly recommend Dr Jason Fox."
– Vice-President & Deputy Vice-Chancellor of Research, University of NSW



Shall we?

Let's find out.
It all starts with a chat.


— email my office —

— or give my business manager a call —
+61 411 033 399