Illo by  dangerlam

Illo by dangerlam


The Motivation Design Masterclass

Shape and influence behaviour


Conventional motivational folklore—goal setting, visualising success, positive affirmations and so on—works adequately enough for formulaic work with predictable outcomes. If you're looking to improve within existing (stable and unchanging) paradigms, or just feel like a bit of a temporary boost—go nuts. 

But if you’re looking to do something new and complex, if your goal is inherently ambiguous, or if your team is due for a refreshed approach to work—then... well. You'll need to tap into something more contemporary. Especially if you're looking to sustain motivation, beyond the initial inspiration.

Motivation design is a contemporary science wherein we influence behaviour by working on the external factors that amplify intrinsic motivation.

Importantly, motivation design is not about working on attitudes, values, beliefs or other internal factors. Therefore: it’s psychologically safe, and free from fluff or hokey hucksterism. This also means that motivation is less dependent on you. You don’t have to motivate yourself, or your team—the motivation design does the heavy lifting. 

It’s the cornerstone of my expertise, and is the most universally applicable and immediately actionable masterclass I offer. Here's an overview of motivation design. This video is nearly half a decade old now—and is slightly embarrassing and outdated (I cringe to watch it)—but it’s still somewhat apt.

Motivation Design, great! But... isn’t it manipulative?

I prefer the word ‘influence’, but yes—it is. But then: what isn’t?*

Work and life is already saturated with factors that influence our attention, motivation, focus and behaviour. Some, we are conscious of—the overt goals, key performance indicators, incentives, project structures (and so forth) clearly influence our effort at work. 

Most factors, however, we are not conscious of at all.° And so, we find ourselves steered off-track, distracted and unable to sustain the motivation for the things that matter most (which are often much more complex and ambiguous in nature).

* Okay: the key distinction is that manipulation is what happens where there is a significant asymmetry of benefit (only one party benefits, at the potential detriment of the other). I don’t like or endorse manipulation. Influence is much better: this is where both parties benefit.
° Many app developers and businesses rely on this ignorance, establishing dark patterns that covertly influence our motivation, focus and attention.◊
◊ But, with savvy in Motivation Design, you’ll become more resistant to these effects.

Likewise we observe—with frustration—that the motivation of our teams and of our clients is patchy. People are quite motivated to do this thing—but not that thing. Why is this so?

In this masterclass, you’ll learn why. And—more importantly—you’ll learn how to influence and shape motivation, through the clever design of the work itself.

I offer this masterclass in two formats:

01 / Motivation Design for Engagement, which is ideal for anyone looking to influence motivation and behaviour. 

02 / Motivation Design for Your Team, which is ideal for new teams, or for established teams seeking to refresh the way they work together.

The Motivation Design Masterclass will show you:

  • The important distinctions between Motivation, Inspiration and Aspiration—along with intrinsic, internal, inherent, and extrinsic motivation—and where each are needed.

  • When to use Goals, KPIs and Incentives—and when to avoid them like the plague.

  • How to use the narrative framing of Constructive Discontent as a motivational and persuasive device.

  • How to use The Progress Principle to generate more sustainable forms of intrinsic motivation.

  • How to avoid The Delusion of Progress—where habituation and default thinking may be distract from meaningful progress.

  • How to differentiate between Principles, Traits and Behaviours—and why we need to.

  • How to identify the Keystone Behaviours that matter—and design the right triggers for them.

  • How to use The BJ Fogg Behaviour Model as a quick environmental diagnosis for motivation.

  • How to create and maintain the right Sequence of Triggers to bring about the desired behaviours.

  • How to Remove Unnecessary Friction between our intention and our desired behaviour manifesting.

  • How to recognise and mitigate Self -Sabotaging Behaviours.

  • How to do Recognition and Rewards in a way that is inexpensive, authentic and far more effective.

  • How to integrate New Work Rituals into your practice, to ensure ongoing progress and change (so as to serve meaningful progress).

This masterclass builds upon the ideas of my bestselling book—The Game Changer. It is ideal for team leaders and those developing or refining processes, products or services. This masterclass can be condensed into a tailored workshop for larger audiences over a shorter time duration.

To get the proverbial rolling simply send my wonderful business partner Kim a short email, or use the form below.

Note: I sometimes offer these masterclasses to the public, pending my calendar and whim. If you’d like to be kept abreast of such opportunities, be sure to subscribe to my museletter.

Let’s do this thing.

Well met. To whom do we have the honour? *
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Naturally, we’ll tailor things come our briefing call.
Please let us know any pertinent details or questions.

See what my many happy clients have to say. For a rough sense of fees, see my services guidebook. Alternatively: consider the other leadership development masterclasses and workshops I offer.